I didn’t know my voice had a price.
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$0the fee
During the pandemic my company downsized and I took a severance package. A few weeks later, a former colleague asked me to jump on Zoom and encourage some staff and students who were struggling. No fee. I just showed up and gave everything I had for 45 minutes.
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Five minutes after the Zoom ended
Eugene, how much do I owe you?
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$1,000in his speaker budget that day
Five minutes after it ended, that email came in. I called him back, honestly confused. Owe me for what? He said he would have paid $10,000 for that talk. He had $1,000 in his speaker budget right then, so I gave him my mailing address.
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Six figuresfirst full year, and every year since
I formed my LLC the next week. My first full year as a professional speaker, I made six figures, and I’ve done it every year since.
You have the stories. The calendar is empty.
- You’ve spoken for free, or wanted to speak, and never turned it into paid work.
- You can’t find speaking engagements to pitch in the first place.
- You get cold feet right before you hit send.
- You speak to everyone because narrowing your niche feels risky.
- You think you need a bigger following before anyone will book you.
Three parts. You build as we go.
Narrow to get known
Pick the niche that puts you in the expert category, and see why organizations hire specialists.
Fill the sheet
Find real speaking opportunities that match your niche and fill your Paid to Speak Pipeline sheet with 10 of them.
Pitch without the cold feet
Write a short, specific pitch and send it before we log off. Plus the question to ask before you ever name your fee.
We finish with open Q&A, and I’ll answer you by name.
A pipeline, not just notes.
- Your Paid to Speak Pipeline sheet, filled in
- 10 real speaking opportunities matched to your niche
- Your first pitch, already sent
Before you join
Do I need a big following?
No. My first paid talk came from one person who heard me speak. Relationships and marketing get you booked. Your talent keeps you booked. We’ll work on the first part together.
What if I can’t make it live?
Add the replay when you order. It comes with The Follow-Up Playbook for $17, and both arrive by email after the session. Come live if you can, because that’s when we build your list and send your pitch together.
What should I bring?
A laptop, a notebook, and one topic you love to speak about.
Will you be selling anything?
At the end I’ll share how you can keep working with me if you want to. It’s optional, and the workshop stands on its own.
